The benefits of promoting company culture and values
The benefits of promoting company culture and values
JOBJACK Tips
By Dané Meyer on Feb 24th 2021
JOBJACK Tips
By Dané Meyer on Feb 24th 2021

Having a strong company culture not only gives a clear mission and goal to the everyday workings but promotes good business overall. Creating a focus on culture and values can have a number of benefits to not only your current employees but future employees and consumers as well.

A rewarding company culture leads to better employee engagement

Studies have shown that there is a correlation between well-implemented company culture and the engagement of their employees. Companies who create a rewarding company culture generate willing and hardworking employees and in turn, a greater turnover in company profits.

By creating a culture with an open communication channel where employees can speak to one another as well as their managers regarding ideas and concerns, progression is imminent. Flexi-time is also a great motivator for employees’ time management - by allowing structured flexibility around time management, employees are allowed more control over their time.

Consumers prefer companies with ethics

Promoting your company's values and ethics is not only good for the overall morale of your employees but also for future consumers. Information studies have shown that consumers can be swayed over a company's 'good’ morality over service, quality and price.

If your company believes in making a social difference, incorporate these values into your company culture. Having your employees believing and applying these ethics into their everyday work routine reflects on your company’s brand and the way it’s presented to the consumer.

Future employees consider company culture before applying

Your company culture does not only play an important part in your current employees’ minds but also in future employees. Surveys show that 77% of adults consider a company’s culture before applying for a position. Having a great company culture portrays what working at a company is like, even before starting.

Future employees do research on companies by looking at the image they are portraying to the consumer versus the actions a company takes and the way current employees speak about their company.

Connecting teams through culture

Majority of companies are made up of teams delegated with specific tasks and workloads. Although individual teams exist in a company, research shows having a strong overall company culture assists teams to stay in communication towards the same goals. Technology allows for quick communication and information sharing, but a culture creates unity among teams.

The impact of a rewarding and sustainable company culture affects its employees, the general workings of day to day business and even some of its consumers. By actively improving and implementing a healthy company culture and values, you will ultimately see a positive response throughout the business.