How has the COVID-19 South African National Lockdown affected JOBJACK, what has changed because of the virus and how we are navigating through the crisis.
The global COVID-19 pandemic and South African Lockdown has disrupted everything we took for granted as a growing fast-paced start-up. From remote working to a complete halt in entry-level recruiting, JOBJACK has by all measures fallen victim to SME’s hit by this global disaster.
In an industry where the very core relies on masses of people staying operational and on the move, our online platform for entry-level jobs could have been seen as obsolete in this time, but desperate times call for desperate measures. Keeping our 100,000 users in mind, all in an even worse situation than what we found ourselves in - struggling to survive without income and little hope for the future, we simply had to use our resources to make some impact in the lives that depended on all the help they could get.
Our first focus was to create hope - hope inspires life. This could be done by shifting mindsets from the current situation to opportunities that could arise in the near future. We immediately began sharing job readiness tips to enable our userbase to use this time to make themselves employable - from interview tips to access to COVID-relief services (including UIF grants), at least 100,000 of the unemployed people of South Africa were being referred to some helpful resources. Secondly, we needed to train them digitally - if the tech age was still at a crawling pace in the low-income society before this, a post-pandemic environment would be overrun with digital necessity, whether we were ready or not. All means necessary were used to engage with our market and get them tech-savvy in preparation for what is inevitably ahead of us. This consisted of, amongst other projects, individual feedback from various people on the accessibility, understanding and functionally of our platform. We then turned our focus to another necessity - keeping our people informed about our country’s current situation.
We were approached by Vanessa Mhlohm and Nybble to partner up and create an App with which people could stay informed on the lockdown levels in their respective areas and resources that could help them in this time. The App’s name - LockdownLevels.
With the above focus shifts we had aligned ourselves with the surety that our userbase was in the best position possible for when society starts opening back up - full of hope, training and information. Now we will overcome. One job at a time.